For some the concept of business intelligence conjures up images of sleuths and spies secretly operating throughout the world of corporations. In reality it is much more sober and pragmatic. Business intelligence reaches into the collective resources of the company and produces profitable solutions to business challenges. The sum of executive/managerial experiences sharpened towards corporate intuition is an example of business intelligence.
In today's world of Big Data, company decision makers combine their corporate intuition with the abundant quantitative information produced and saved by the activities of the organization. Quantitative data, analyzed correctly, can project future answers to problems with clearly defined probabilities of outcome.
In future articles we will explore how this data yields accurate forecasts about company pricing, marketing, valuations and other topics related to business profitability.